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Blackest Black


Avon Mega-Effects Mascara in Blackest Black Review

August 15, 2013

Avon lashes


No matter what your make-up style, mascara is a staple in pretty much everyone’s cosmetics bag. Every single mascara I own comes in a long tube with a wand…except this one!


mega effects mascara 2

Mega Effects is nothing at all like other mascaras – it features a “new multidimensional wonder-brush” that claims to give “Bold lashes with panoramic volume. Eyes look bigger and lashes look darker, denser and more dramatic. Clump-proof, sweat-proof, non-flaking and non-smudging” .

The packaging is very nice and sturdy and I have to admit, is quite fun to play with! You wiggle the brush and then use the bottom of the container to bend it into your desired shape. The curved bristles are shaped to fit the eye and are quite flexible so you can easily bend it into a shape suitable for you.

mega effects 3

Now this all seems very exciting, no-one has seen anything like this before, right? Well I couldn’t wait to test mine out, so I gave the brush a wiggle and started applying!


mega effects 4


Though the novelty of this product made applying it very fun, this is definitely not something I would reach for if I were in a hurry. Perhaps application gets easier with practice but I found it a little awkward to get the brush from root to tip and it took at least twice as long as a conventional mascara to apply.

The colour is definitely blackest black, and did make my lashes look full, but I have to admit I do still prefer my go-to Jelly Pong Pong Fairy Lashes mascara for ease of application and results.

Worth purchasing for the novelty, and perhaps it will grow on me more in time, but I don’t think it will be making it into my everyday make-up any-time soon.

Avon Mega-Effects Mascara will be available from mid September for the introductory price of £10 (including a free eye pack worth £23 for a limited time only) from your local Avon lady.

Totally hellbent for origional products, even if they arn’t quite perfect for my tastes!

– Gem